At Sotrue, we believe beauty isn’t about perfection, it’s about how you feel when you look in the mirror.
Happy. Confident. Glowing. Effortlessly yourself.
We’re here to make beauty feel better, not heavier. Inspired by real skin, real routines, and real moments, we create glow-boosting essentials that’s easy to love and easier to use. No overpromises. No fuss. Just products that help you feel good in your own skin, every single day.
Because when it feels good, it’s Sotrue.
Principle 7
They say a simple ‘No’ wouldn’t hurt! And we agree.
Your skin will be no less than a wonder if you manage to say a simple ‘No’ seven times. Eliminate these ingredients from your self-care routine and watch your skin be Sotrue to you in its healthiest and most authentic form giving you a super confident vibe.
At Sotrue, we believe in being the change with these 7 evoking Principles.
"At Sotrue, we believe that everyone deserves mindful skin and hair care, that is clean and right for your skin and we want to enable this endeavour by introducing the right form of self-care to you."
