Our Values!

We always believed that everyone deserves mindful skin and hair care that is clean and effective for your skin. At Sotrue, we offer global beauty standards by sourcing the finest quality ingredients from around the globe. Our complete range is prepared with vegan-friendly formulations that are free from any toxins fortifying skin from within and boosting the skin’s natural defence to protect itself on its own.

Principle 7

They say a simple ‘No’ wouldn’t hurt! And we agree.

Your skin will be no less than a wonder if you manage to say a simple ‘No’ seven times. Eliminate these ingredients from your self-care routine and watch your skin be Sotrue to you in its healthiest and most authentic form giving you a super confident vibe.

At Sotrue, we believe in being the change with these 7 evoking Principles.

"At Sotrue, we believe that everyone deserves mindful skin and hair care, that is clean and right for your skin and we want to enable this endeavour by introducing the right form of self-care to you."


April 2021

With a belief that the beauty industry requires a revolution with respect to Honest Ingredients and Products, ‘Sotrue’ was founded. Initially we started with a range of face care regime Vegan products that our based on our Principle 7.

Extra Savings

Upto 5% off on Prepaid orders. Free shipping on all Prepaid orders & COD orders above ₹499.