We are India’s glow-first beauty brand that makes every Indian skin tone, Glow every day.

#ElevatingEverydayBeauty #ElevatingEverydayBeauty

India’s Glow-First Beauty Brand

Sotrue makes glow effortless for every Indian skin tone, every day. Our products combine the best of both worlds — the instant radiance of makeup with the comfort of skincare — in easy, multi-tasking formats. From our viral Strobe Cream to body shimmer sprays and beyond, everything we create is affordable, inclusive, and designed for real Indian beauty needs.